Registration, Marketplace and sessions at The Museum of Flight
Please note: complimentary shuttles, at the beginning and end of each day, will transport participants between the Mayflower Hotel, The Museum of Flight and remote meeting locations (on Tuesday).

Plenary Session:

The First Forty Years of The Museum of Flight
Speaker:
- Ralph Bufano, CEO and President, The Museum of Flight

Tour of Personal Courage Wing at The Museum of Flight

Concurrent Sessions:

The Museum of Flight's Personal Courage Wing Exhibits
Speakers:
- Kevin Cuba, Exhibit Developer, The Museum of Flight
- Addy Froehlich, Exhibit Designer, The Museum of Flight
- Grant Glover, Project Manager, Pacific Studios
- Cory Graff, Exhibits Research and Development Manager, The Museum of Flight
Chair:
- Christopher Mailander, Director of Exhibits, The Museum of Flight

To reach non-traditional audiences, many aviation museums are abandoning the "park the plane and place the placard" philosophy and replacing it with a people-centered approach. This is what the Museum of Flight did with its new Personal Courage Wing. Exhibit designers, researchers, and educators worked together to create multi-sensory environments in which visitors could explore the human aspects of aviation and learn more about the people who designed, built, and flew the aircraft. In this session The Museum of Flight exhibits staff share their experience in tackling this challenge.

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The Museum of Flight : Making the Leap
Speakers:
- Ralph Bufano, CEO and President, The Museum of Flight
- Richard Beckerman, COO & Vice President, The Museum of Flight
- Michael Friedline, Vice President of Institutional Advancement, The Museum of Flight
Chair:
- Andrew H. Bro, President, The Prentice Company

This last year the Museum of Flight acquired the Champlin Fighter Aircraft Museum in Mesa Arizona . The Museum constructed a new 88,000 square foot wing to house the new fighter collection, and used in-house exhibit designers to create an immersive visitor experience. This session covers the planning, fundraising, coordinating, and managing of this $53.5 million project.

Concurrent Sessions:

The Curator-Educator Interface: Developing, Operating and Evaluating Discovery Stations for the National Air and Space Museum 's Cosmology Gallery
Speakers:
- David DeVorkin, Curator, Division of Space History, Smithsonian Institution's National Air and Space Museum
- Christine Stephenson, Astronomy Educator, Smithsonian Institution's National Air and Space Museum
Chair:
- Martin Collins, Curator, Division of Space History, Smithsonian Institution's National Air and Space Museum

This session will use a multimedia approach in discussing the "Discovery Stations" program for the Explore the Universe gallery at the National Air and Space Museum. The goal of this gallery is to engage visitor interest with hands-on activities. The session will use video clips and interactive activities to show how curators and educators can work synergistically to help visitors understand the Universe and how artifacts in the exhibit work.

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Designing an Aviation Museum to Appeal to the Non-Aviation Enthusiast
Speaker:
- Robert E. Ellis, Executive Director, Air Zoo
Chair:
- Claudia Oakes, Chief Operating Officer, Cradle of Aviation Museum

It's a foregone conclusion that aviation museums have large appeal to aviation enthusiasts, but attracting those with less focused interests is difficult. To address this issue, the Kalamazoo Air Zoo has come up with a new concept in flight museums that brings aviation history to life through character actors and hands-on sensory experiences designed to make "anyone's time fly." Our speaker will discuss the benefits of this new approach as well as its disadvantages.

Concurrent Sessions:

The Good, the Bad and the Gold Mines: Managing Volunteers Effectively
Speakers:
- Chris Chamberlin, Volunteer Coordinator, The Museum of Flight
- Tom Cathcart, Director of Aircraft Collection, The Museum of Flight
- Seth Margolis, Onsite and Community Education Program Manager, The Museum of Flight
Chair:
- Bonnie Hilory, Director of Education, The Museum of Flight

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Going Commercial: Increases in Museum Focus on Air Transport History
Speakers:
- John H. Hill, Curator in Charge of Aviation, San Francisco Airport Museums
- Ben Kristy, Curator, Evergreen Aviation Museum
- Dennis Parks, Senior Curator, The Museum of Flight
Chair:
- Robert van der Linden, Curator, Aeronautics Division, Smithsonian Institution's National Air and Space Museum

In recent years, audience interest in passenger air travel, airline development, airport planning, and industry regulation has risen. This session will discuss programming that interprets the socio-cultural impact of global air travel beyond the technological emphasis of traditional museums. It will also address the role of airline corporations in preserving company legacies.

Concurrent Sessions:

Aviation History without Airplanes
Speakers:
- Dawne Dewey, Head, Special Collections & Archives Institution, Wright State University
- Jan Ferguson, Huffman Prairie Flying Field - WPAFFB
- Ann Honious, Chief, Education and Resources Management, Dayton Aviation Heritage National Historical Park
Chair:
- Sarah J. Sessions, Museum Certification Specialist, U.S. Air Force Museum

How do you tell the story of aviation without airplanes? Speakers from three sites at the birthplace of aviation, Dayton , Ohio will share how they are preserving and interpreting aviation history successfully without actual aircraft. The focus will be on learning how to develop the aviation resources you have and focus them more on the people of aviation than the aircraft itself.

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Whadaya mean ya wanna hang it upside down? Solving Problems and Building a New Aviation Exhibit at Henry Ford Museum
Speakers:
- Robert Casey, Curator of Transportation, The Henry Ford Museum
- Malcolm Collum, Conservator, The Henry Ford Museum
Chair:
- Dorothy Cochrane, Curator, Aeronautics Division, Smithsonian Institution's National Air and Space Museum

A new aviation exhibit at the Henry Ford Museum called "Heroes of the Skies" balances the needs of both project management and sponsors, i.e. presenting an attractive exhibit as well as protecting artifacts. In this case study, our speakers will examine what it took for this major exhibit to come together and how it has worked for visitors.

Concurrent Sessions:

Museum and Exhibit Evaluation
Speakers:
- Bill Hayes, Director of Sales, The Museum of Flight
- Craig O'Neill, Director of Marketing and Public Relations, The Museum of Flight
- Peg Tysver, Faculty, The Evergreen State College
Chair:
- Christopher Mailander, Director of Exhibits, The Museum of Flight

Museum exhibits are always works-in-progress, requiring frequent re-evaluation and regular updates. Using audience surveys and careful observation, Museum of Flight staff and students from Evergreen State College spent a month collecting and evaluating information from visitors to the museum's Personal Courage wing. Our speakers will use this experience to examine evaluation techniques and explore the practical application of survey information.

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Ivory Tower Meets Shop Floor: Roles of Curatorial and Restoration Personnel in Aerospace Artifact Restoration Projects
Speakers:
- Mark Kempton, Project Coordinator, The Boeing Company
- David Knowlen, Manager, The Boeing Company
- Edward Mautner, Restoration Specialist, Smithsonian Institution's National Air and Space Museum
- Valerie Neal, Curator, Division of Space History, Smithsonian Institution's National Air and Space Museum
Chair:
- Robert van der Linden, Curator, Aeronautics Division, Smithsonian Institution's National Air and Space Museum

Large artifact restoration projects bring together experts from different disciplines, backgrounds, and even walks of life--often for the first time. How do curators and historians -- the keepers of the intellectual property of artifacts -- and restoration specialists -- masters of the hands-on technical skills -- work together to solve the challenges presented by complex restoration projects? Key personnel from two recently completed high-profile aerospace restorations, the Boeing 307 Stratoliner and the Space Shuttle Enterprise, will present case studies that highlight ways to ensure that the meeting of all members of the staff who contribute to the restoration process is a collaboration, not a collision.

Showcase Luncheon:

Relocating a Nation's Air and Space Treasures
Speakers:
- Lars McLamore, Museum Specialist, Smithsonian Institution's National Air and Space Museum
- Samantha Snell, Museum Specialist, Smithsonian Institution's National Air and Space Museum
Chair:
- Adam E. Smith, Vice President of Museum and Education, EAA AirVenture Museum

There are many aspects to the transportation of small artifacts, aircraft and spacecraft which require hours of planning, clear communication, specialized equipment, and patience. Many of the artifacts relocated to the National Air and Space Museum's new annex facility, the Steven F. Udvar-Hazy Center, are unique and thus presented unprecedented handling challenges. Transportation of artifacts is an integral aspect of museum display which is often overlooked and unrecognized. In this session, attendees will gain valuable knowledge that will help them know what to look for when needing to hire a transportation company, and communicate their transportation needs and requirements clearly.

Lunch provided

Concurrent Sessions:

Marketing & Development I: Beyond Logo & Letterhead--The Challenges and Rewards of Museum Branding
Speakers:
- Bill Hayes, Director of Sales, The Museum of Flight
- Elissa Lines, Vice-President for Development, EAA AirVenture Museum
- Nicole Malone-Ryan, Graphic Designer, The Museum of Flight
- John Rubino, Managing Director, Hadley/Greens Crates
Chair:
- Craig O'Neill, Director of Marketing and Public Relations, The Museum of Flight

No marketing term of art is more overused or misunderstood than "brand." Often treated as shorthand for logo and color scheme, "brand" is that but also much more. In this session, staff and consultants of The Museum of Flight will present a case study of the institution's ongoing, two-year-old re-branding project. Participants will take away an understanding of the meaning and importance of brand in a museum context; a roadmap for evaluating, codifiying and defending their museum's brand; and an appreciation of the payoffs and pitfalls of a self-conscious approach to museum branding.

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Getting Specific: Standard Subject Headings for Aircraft from the National Air and Space Museum
Speakers:
- Dana Bell, Supervisory Archivist, Smithsonian Institution's National Air and Space Museum
- John Bolthouse, Vice President for Operations, San Diego Aerospace Museum
- Patricia L. Williams, Acquisition Archivist, Smithsonian Institution's National Air and Space Museum
Chair:
- Cathleen Lewis, Curator, Space History Division, Smithsonian Institution's National Air and Space Museum

The Smithsonian National Air and Space Museum Directory of Airplanes: Their Designs and Manufacturers establishes the nomenclature standard for aviation collections. The guide provides the tools for sharing of information and collections among our member museums. Although often overlooked, collections thesauri are essential in communication among aviation museums. The session will present the reasons for the creation for the guide and explain how it was created. It will also discuss how to use the directory for cataloging, and the plans to convert the vocabulary into a database accessible for use by external repositories. A case study will be presented on how the San Diego Aerospace Museum successfully uses the Directory to catalog their archival collections.

Concurrent Sessions:

Marketing & Development II: Raising NOW Money, Raising THEN Money
Speakers:
- Ralph Bufano, President & CEO, The Museum of Flight
- Frank J. Huszar, Campaign Fund Counsel
- Michael Friedline, Vice President of Development, The Museum of Flight
- Gayle S. Union, Director, Planned Giving, Smithsonian Institution's National Air and Space Museum
Chair:
-Andrew H. Bro, President, The Prentice Company

Part I of this two-part session will examine The Museum of Flight's $140 million, multi-layered expansion program that began in 2000. MOF had not engaged in serious fund raising since the mid-1980s, when then Boeing CEO T. Wilson announced as the first campaign's chair: "Give now, because we will never ask again!" In 2000, the staff, board, and a few good friends had to overcome the perceptions of The Museum of Flight as a niche institution needing little from donors due to its close association with Boeing. Eventually they also had to face the impact of 9/11. Their achievement of $53.5 million for Phase One expansion holds lessons in readiness and resiliency.

Part II of this session will focus on planned giving and why it is important to the long-term financial security of your museum. It will explain how to incorporate planned giving into your development operation and how to launch a planned giving program -- even on a shoe string. The session will also examine marketing strategies, look at examples of planned giving programs, and present tips on how to work with donors to close the donation.

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Caring For Your Collection Through an Exhibit Installation
Speakers:
- Patrick Kam, Lead Preparator, The Museum of Flight
- Dennis Parks, Senior Curator, The Museum of Flight
- Christine Runte, Registrar, The Museum of Flight
- Lorraine Scott, Collections Assistant, The Museum of Flight
Chair:
- Kathrine Young, Expansion Coordinator, The Museum of Flight

The addition of The Museum of Flight's Personal Courage wing took several years of effort. To create the new gallery that now houses 28 aircraft and more than 650 artifacts, hundreds of diverse artifacts were brought to the museum, ranging from a 12-foot propeller to a tiny bomb fragment. This session will present the organizational work performed by The Museum of Flight's staff to process and track all artifacts and loan agreements in a collections database. The session will also discuss the Museum's post-opening assessment of their processing and installation system, and their analysis of how the system will work into the future, when all those presently at the museum are gone.

Buses depart The Museum of Flight for Mayflower Park Hotel